2025 Federal Election: What it could mean for the Property Market
With the federal election coming up on May 3, housing affordability is once again in the national spotlight. Both major parties are rolling out policies to support first-home buyers and ease market pressures. While there are valid concerns about rising demand, this shift in focus also brings fresh opportunities for buyers, sellers—and the industry as a whole.
Labor’s Housing Plans
Labor’s proposals aim to make it easier for Australians to get into the market:
Housing Australia Future Fund – $10 billion to deliver 30,000 new social and affordable homes over five years.
Help-to-Buy Scheme – A shared equity model supporting 40,000 first-home buyers, with the government taking part ownership.
5% Deposit Option – Helping buyers get in sooner with a smaller deposit.
Foreign Buyer Ban – A two-year ban on non-citizens buying existing homes, designed to reduce competition.
These initiatives are well-intentioned—and while they may increase demand, they also open the door for more buyers to achieve home ownership. For property professionals, this means a new wave of motivated clients entering the market.
The Coalition’s Housing Proposals
The Coalition’s approach is focused on financial flexibility and tax incentives:
Superannuation Access – Allowing first-home buyers to tap into their super for a deposit.
Mortgage Interest Tax Deductions – Tax relief on mortgage interest (up to $650,000) for new home loans.
Foreign Buyer Ban – Echoing Labor’s stance to ease local competition.
These policies are designed to give buyers more financial firepower. If implemented, they could spark increased activity across multiple price points, creating strong momentum in the market.
The Bigger Picture: What’s Driving the Market
There’s no doubt the property landscape is evolving—and while there are challenges, there’s also plenty of upside:
Supply Gap Creates Opportunity – With only 89,734 dwellings approved in 2024 (well below the 240,000 needed annually), quality properties remain in high demand. For sellers and investors, this tight market can drive strong results.
Strong Migration = Strong Demand – Migration hit 446,000 last year, and new arrivals need homes. This creates ongoing demand, especially in key growth corridors.
Cost of Living Adjustments – While household budgets are under pressure, buyers are becoming more strategic—turning to advocates and advisors to help them make confident decisions.
At TPA, we’re seeing more clients who value expert guidance. In a high-stakes, fast-moving environment, the role of an experienced buyer’s advocate has never been more important.
Looking Ahead: What This Means for the Market
Some experts predict that prices could rise by up to 15% under current policies. While that poses challenges for affordability, it also signals strong confidence in the long-term value of property. For those already in the market—or looking to get in soon—it’s a timely opportunity to build equity and secure a quality asset.
Our Take at TPA
We believe the 2025 election will kickstart fresh energy in the market. More support for buyers, paired with continued demand, will keep Melbourne and Mornington Peninsula properties moving. But it’s not just about getting in—it’s about getting it right.
That’s where we come in. At Turley Property Advocates, we help buyers make smart, informed choices—whether they’re navigating off-market deals, competing at auction, or finding the right fit in a complex landscape.
Final Word
The election may bring change—but it also brings opportunity. Whether you're a first-time buyer, an upgrader, or a downsizer, there’s real potential to make your next move count. The key? Partnering with the right experts to help you cut through the noise and secure the right property, at the right price, on your terms.